South Korea’s Personal Information Protection Commission fined Meta $15 million Tuesday for unlawfully collecting and sharing sensitive information from nearly a million Facebook users.

The commission’s four-year investigation found that between 2018 and 2022, Meta gathered details on users’ political views, religion, sexual orientation, and other private info through their Facebook “likes” and ad clicks. The company then shared that info with some 4,000 advertisers without specific intent.

South Korea’s privacy laws prohibit the processing of data tied to personal beliefs, political views, and sexual behavior with explicit user permission. According to commission official Lee Eun Jung, Meta’s data policy was vague about this sensitive data use, leading to unauthorized information-sharing for targeted ads.

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